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PurePhoto Launches PurePhoto Collections™

Wednesday, July 7th, 2010

The Premier Site For Purchasing Affordable Art
From World Renowned To Emerging Photographers

Westlake Village, CA – July 7th, 2010 – PurePhoto, the photography network that helps people perfect and publish their images, today announced the launch of PurePhoto Collections™, the premier site for purchasing selected works from industry-leading to emerging artists from around the globe.

In addition to using PurePhoto to learn, organize, share and print, photographers can now sell their work using the platform. Members submit images for review by a selection committee and, if chosen, are sold as either Fine Art, Limited Editions, or in Member Galleries. Prices range from $20 – $5,000 depending on the significance of the art, the number of editions, and the size of the print. Proceeds of the sale are split between the artist and PurePhoto. There are already hundreds of images for sale with more being added every week.

“Many photographers currently sell their art on their portfolio site, in galleries or through massive stock houses, which makes it challenging for buyers to discover new high-quality work,” said John Ellis, CEO of PurePhoto. “PurePhoto brings a new audience to photographers and makes it easy for buyers to find amazing and affordable art from around the world.”

“I represent some of the top artists in Spain,” said art dealer and PhotoGallery20 owner Javier Gimeno, “PurePhoto is enabling me to expose the U.S. market to the great works of Spanish photographers and even discover other potential artists I may want to represent.”

Photographers wishing to learn more or submit work for consideration may do so at purephoto.com/sell or by joining PurePhoto at purephoto.com/join.

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About PurePhoto

PurePhoto is the premier network for perfecting and publishing images. It helps anyone with a camera create, share, buy and sell great images.  Photographers can improve their skills through educational content, backup their photos and videos online via a proprietary web application, access professional lab services, and syndicate their portfolio to social and commercial distribution channels. PurePhoto offers Basic free accounts as well as Premium annual memberships with expanded services. Please visit www.purephoto.com for more information.

Contact

John Ellis

PurePhoto, Inc.

jellis@purephoto.com

877.477.7936 x700

PurePhoto Acquires PhotographyMentor Assets

Tuesday, June 8th, 2010

Subscribers, Content & Key Promotional Talent Will Be Used To Accelerate PurePhoto Member Growth

Westlake Village, CA – June 8th, 2010 – PurePhoto, Inc. (“PurePhoto”) and PhotographyMentor.com, LLC (“PhotographyMentor”), today announced that PurePhoto has agreed to acquire all of the assets of PhotographyMentor, the Los Angeles, CA-based online photography education and social networking platform.

Founded in 2008 by celebrity photographer Robert Evans and award-winning film and television producer Curt Apanovich, PhotographyMentor was the first website to offer premium subscription-based educational content to aspiring professional photographers.

“Over the last two years, PhotographyMentor was instrumental in helping thousands of photographers improve their skills by learning from other pros in the industry,” said Robert Evans. “We look forward to taking our original vision even farther by joining forces with PurePhoto.”

“Great photography starts with a strong educational foundation and we’re excited to make all this rich content available to our Premium members,” said John Ellis, CEO of PurePhoto. “We are also looking forward to growing our team of amazing industry leaders who will further promote our services and help even more people perfect and publish their images.”

PhotographyMentor subscribers and content will be transitioned to the PurePhoto platform. All PhotographyMentor Playground accounts will receive enhanced Basic accounts on PurePhoto. School memberships set to expire this year will receive PurePhoto Premium memberships and an extension through the end of 2010. Robert Evans, Curt Apanovich and other key team members will continue to develop educational content and promote PurePhoto.

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About PhotographyMentor

Founded in early 2008 by Robert Evans and Curt Apanovich, PhotographyMentor was the first online education and social networking site exclusively for photographers. It was a way to give back to other aspiring photographers and create a community where photographers could connect with one another. It offers two types of accounts: “Playground” accounts that are free networking accounts and premium “School” accounts that offer exclusive educational content.

About PurePhoto

Started in 2009, PurePhoto is the premier site for perfecting and publishing images. It helps consumers improve their photographic skills through educational content, organize their photos and videos via a proprietary web application, access professional lab services, and syndicate their portfolio to social and commercial distribution channels. PurePhoto offers Basic free accounts as well as Premium annual memberships with expanded services. Please visit www.purephoto.com for more information.

Contacts

John Ellis
PurePhoto, Inc.
jellis@purephoto.com
877.477.7936 x700

or

Robert Evans
PhotographyMentor
revans@robertevans.com