The PurePhoto Story

My co-founder and friend, Ryan Phillips, is one of the top portrait and wedding photographers in the country. I've loved photography since my first camera at age 14. Ryan and I started PurePhoto because our friends and family were always asking for photography advice and complaining about the online options for consumers and entry-level pros.

Most of our friends were like us: they loved art, bought the best stuff because they appreciate nice quality, and usually had upgraded to a DSLR. They wanted to capture their travels, hobbies and family memories and thought that by simply buying better gear they could take better photos. Yet they soon realized that they didn't know how to use their camera and were filling up their hard drives with thousands of average pictures. They were creating the digital version of the old box in the closet filled with damaged prints and negatives when what they really wanted was a way to beautifully preserve their legacy - all the memories once displayed in framed prints and photo albums and passed down through generations.

So we created PurePhoto, a company dedicated to helping people improve their images so they can create, share and sell great photography. We are passionate about the art of photography and truly believe that our legacy is your legacy. Let’s build a great one together.

Sincerely,

John Ellis
CEO, Co-Founder

Our Logo

We've also had a lot of people ask about our logo, which is an ensō. Ensō (円相) is a Japanese word meaning "circle." The ensō symbolizes a moment when the mind is free to simply let the body/spirit create. The brushed ink of the circle is usually done in a single movement. It shows the expressive movement of the spirit at that time.

Just like great photography, the ensō combines the visible and the hidden, the simple and the profound, the empty and the full. It symbolizes the universe, enlightenment, strength, and elegance. It is often considered a form of minimalist expressionist art and, to us, perfectly represents PurePhoto.