Hipsta.nothing

Deja - vu or Aesthetics of the common moment.
(about Hipsta.nothing – Copyright – Giovanni Presutti – 2013 – English)
"A non taken picture is a memory that does not exist" George Eastman
380 billion shots.
380 million images uploaded on Facebook every day.
4 billion photos uploaded on Istagram up to July 2012 .
I Click, I register , I share . Everything in the real world is a potential subject .
The trigger is the mechanical equivalent by which man realizes and catches his
identity. Self-assertion and control. Reading a photo inevitably means reading the
mind and the ego of the author, perceiving the visual record of how the world
appeared to him at the shooting.
In this society of liquid democratic photography , the image turns into an element of
social virality.
The private history is a plural history. And in this orgy of visions and sharing, your
memories become mine, and I find myself recalling moments that I have never lived.
The digital revolution deprives photography of his inner soul , the one tied to memory.
The images of the past succumb to the uninterrupted flow of auto presentations of the
ego in the present. The new noema is "Now".
The mechanical eye of the smartphone is an unconscious organ of our socializing
body, a sexual fetish that spies the rituals of daily life, a vehicle for taking possession
of the feeling given by a glance and a moment. It is the apotheosis of the anonymous
shot without aesthetic awareness. It is the glorification of a trivial present, personal
privacy turning into a show and presence certification. It's a redundant exhibition of
ourselves. Communication at its primary degree. An irregular and anarchic mass of
images being absolutely replaceable.
As a modern digital narcissus , Giovanni Presutti gives us his ordinary moments that
offer, as social masks of our ego, to anonymous pictures devourers voyeurs, engaged
in a perverse and greedy aesthetic trade.
It's a deformed chaos of shots incapable of real significance, burdened by an affective
realism without sentimentalism.
Ritual performances, culinary diaries, non-alphabetic moods tied to a moment where
time does not exist because everything is repetition.
972 mute images (accompanied by 18 videos), filtered by Hipstamatic lens, are
perfectly positioned in 18 Pop aesthetic panels, ideal frame for the symbolic exaltation
of anonymous contemporary icons. And in the pressing repetition and multiplication of
images Giovanni Presutti reveals the hegemony of multiple on the original, the victory
of the photographic ephemeral and the stunning of the Nothing. In a universe of
pictures free from aesthetic disturbances, far from reflections on the philosophy of
seeing or on the images ambiguity, the photographic work of Presutti reveals an
anxiety of perfection that triggers a short circuit between the contemporary
exasperation of aesthetics and the paucity of content.
Photographers VS Photographators
The excess of vision mangling the world beauty. "Rushing from one thing to another,
without looking carefully, we lose everything. We need to stop. To look
at beside the mere watching. "
Benedetta Scannapieco art critic, 2014

View Full Collection