Since I was a kid I’ve been interested in signage. It’s the thing that shows you where the the thing is. And if the thing is great, you’ll remember the signs that got you there.

Born in Los Angeles, California, as a child, he built box cameras with his father. After graduating from Wheaton College he created editorial work for clients such as The New York Times Magazine, The Guardian Observer, GQ , Vogue, Details, Nylon, and i-D.

Alex has worked with BBH, Chiat Day, and GSD&M on campaigns for AT&T, Visa, Southwest, Samsung among others. In 2010, Alex and his family returned to Los Angeles from nearly a decade of living in New York. He has shown his fine art photographs in galleries around the world.

Alex Hoerner

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